June 23, 2009

How to charge for auto dealership photography services?

mmct42 asked:


I’ve been thinking about taking my photography skills to the local car dealerships. However, I really don’t know how to go about it - how to charge, what to charge, etc. Does anyone have any tips for me?
There are actually local dealerships who have ads online looking for photographers - people to photograph cars and put them online for them. The only thing is that the ads or dealers I have called want to know how and what I charge - and I just don’t know how others are doing it - by the photo, by the job - and how much.

Romeo

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Comments on How to charge for auto dealership photography services?

June 25, 2009

Fonz @ 8:08 pm

Stanley

Suggest you get the pay up front. Times are hard for car dealers now.
I can’t think of anything a car dealership would need with a photographer..
I’m betting that you can’t get one to talk to you about spending money.
I was in the business for 30 years.

fhotoace @ 9:47 pm

Aria

Don’t be surprised if you walk out with a new car. They are more about getting your money than giving any to you.

Find out which advertising agency in town represents them and approach the ad agency

Take your finest, most technically perfect and well composed auto shots, with and without models with you to your appointment. Only tell them that you are competitive for this market and follow the guidelines established by the American Association of Advertising Agencies

Your fee structure should include expenses paid up front, day and half day rates and usage fee rates.